Why it’s important to create buyer personas

Buyer Persona

Written by Aaron Newnham

I am a digital marketer with over 20 years of experience. I work with SMB's helping them build and maintain positive online reputations for their businesses.

August 19, 2015


Buyer Personas are important!

When it comes to marketing your business, buyer personas help identify your target audience, what motivates them and how you are going to reach them. You don’t need to reach everyone, you just need to reach the right audience.

For new business owners it can be tough determining the right way to deliver a message and the correct placement of marketing materials when you think of your consumers in a broad sense and not as individual people.

Check out this great article on Forbes on how to create a buyer personas for your business.

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