When it comes to marketing your business, buyer personas help identify your target audience, what motivates them and how you are going to reach them. You don’t need to reach everyone, you just need to reach the right audience.

For new business owners it can be tough determining the right way to deliver a message and the correct placement of marketing materials when you think of your consumers in a broad sense and not as individual people.

Check out this great article on Forbes on how to create a buyer personas for your business.