Start an e-commerce website: get more customers

The way people are shopping has been drastically shifted over the past 6 months. It’s more important than ever that we’re thinking about how we can adapt our businesses to meet these changes.

U.S. and Canadian e-commerce orders have growth 129% year over year as of April. How are you adapting to make sure you can serve your customers where they are shopping?

Why is it important? Well, here are four benefits of building an e-commerce website for your business.

  1. Lower your costs: We have a solution that can help you get online and selling right away.
  2. Track your customers: E-commerce means everything is trackable. You’ll be able to see where people are spending time on your site and where they are dropping off so you can adjust accordingly.
  3. Improve your customer experience: Whether or not your customers end up buying online, e-commerce will help improve their experience with your business. By showing them the options you have before they visit they’ll be better armed to make a purchase when they visit.
  4. Reach new markets: Going online means you’ll be able to punch above your weight. All of a sudden your addressable market isn’t just your neighborhood.

85 percent of consumers conduct online research before making a purchase online. Even if you’re not converting online, you might be missing out on potential sales simply because you don’t have your products listed there.

Starting an e-commerce website doesn’t have to be a stressful experience. Here are some tips for getting started:

  1. Start small: You don’t need everything all at once. Start with the basics and build your way up. This will give you a good chance to adjust your own processes to deal with the orders coming in!
  2. Test, test, and test some more: With most web hosting solutions it’s easy to make changes to your site on the go. See what works and what doesn’t so you can make the necessary changes to make more sales.
  3. Be attractive: Looks aren’t everything but in e-commerce, it’s a pretty big part of success. Make sure you have high-quality pictures for your products along with well-written product descriptions. This will help make sure you are catching your customer’s eye and let them know what they are getting.

Remember, it doesn’t have to be complicated. The goal is to create something that is compelling for your customers. Things like videos, how-to’s, and the background on your business are great places to start.

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