Data shows that Instagram is the #1 platform for getting post engagement, with over 1 billion monthly active users.

This means that if you want to establish a relationship with your client base (which you do), then you’re going to need that post engagement that only Instagram can provide.

According to a study conducted by Forrester, Facebook and Twitter organic post engagement levels are currently less than 0.1%. In comparison, the millennial-centric Instagram boasts regular engagement at 4% for brands. (That’s 40x better btw).

80 percent of Instagram accounts already follow a business on Instagram, and 65% of top-performing posts feature products.

The translation here is obvious, Instagrammers want to see branded content, and they want to connect with brands. Instagram is all about images. In order to be successful on this social networking platform, you need to be able to produce high-quality images and videos.

If you are already a visual brand and position yourself as very personal, Instagram is for you. It’s important to note that users can be picky. If you’re not posting high- quality images, it can make your company look bad.

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