In Winnipeg, Christmas is arguably the biggest event on the retail calendar, and according to those you ask, this year is poised to be one of the biggest yet!

Most Winnipeg retailers have their Christmas marketing strategies planned long in advance, so if you haven’t started thinking about the season of Santa, you’d better start now. It won’t be a very merry Christmas if you lose out in what is the most profitable period of the year.

Competition is tough at this time of the year – every store and brand is yelling from the rooftops for your attention. Any marketer will tell you in order to cut through the clutter you need to be on top with your planning, marketing, and promotion to stand out from the crowd.

Just ask Bill Murray……..