10 types of Winnipeg Advertising Agencies!

Written by Aaron Newnham

I am a digital marketer with over 20 years of experience. I work with SMB's helping them build and maintain positive online reputations for their businesses.

October 1, 2015

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You’d be forgiven if you couldn’t name all 10 types of Advertising Agencies you can choose from in Winnipeg.

Here’s a list of the top 10 types of advertising and marketing agencies that exist in Winnipeg.

 

1. Traditional Advertising Agency

This is the oldest and most traditional type of marketing company style. Made most famous recently by the hit TV show Mad Men.

Up until a little thing called the internet was launched in 1996 ad agencies were the only game in town. The larger Winnipeg ad agencies offer all types of marketing; with the most common service being media planning and buying services, however many now offer other services from branding, to internet marketing.  The most common service from the larger Winnipeg ad agencies remains advertising. These agencies dominate TV advertising—both creative and media, along with all types of print (magazines, newspapers), radio, outdoor, and Internet.  Many of Winnipeg’s mid sized agencies also offer many of these services. There are several smaller ad agencies in Winnipeg that focus on print, but also offer radio and digital marketing solutions if required. Many of Winnipeg’s Ad agencies will focus on retail clients (business-to-consumer), but will also work with business-to-business clients that need advertising, or have larger marketing budgets.

 

2. Branding Agency

Branding or brand identity agencies are often referred to as boutique agencies. Agencies that specialize in branding provide a range of services from logos design, to brand name development, graphic identities & signage.  Most branding specialists will conduct market research to support their brand strategies, and may engage in wider services like website design & advertising.

 

3. Design Focused Agency 

Many Design focused shops describe themselves as design agencies or studios. Design agencies will often focus their efforts on the creation and design of brand packages, websites, advertising, flyers, brochures and all types of print collateral.

4. Media Buying & Planning Service 

Media agencies and buying services often specialize in strategy, research, planning, buying, execution and placement of all types of media including TV, print or newspaper, radio, billboards or outdoor, and online & digital. Like many of Winnipeg’s advertising & marketing agencies, media agencies will also offer other types of marketing. The larger media agencies provide an integral service to large advertisers due to their ability to negotiate and leverage and multi-media networks.

5. Promotional 

Winnipeg has several promotional type agencies that specialize in working with retail and package-goods clients for promotional campaigns that include advertising, coupons, contests, loyalty programs, merchandising displays, & promotional displays.

6. PR or Public Relations Agency 

Public relations, media relations, investor relations, and crisis communications are common services provided by Winnipeg PR Agencies. Other services include, news announcements, content creation and placement, and press conferences or events. Some Winnipeg PR firms also offer event marketing and will assist clients with new product launches, web development & social media.

7. Marketing Agency

The main difference between a traditional Advertising Agency and a Marketing Agency is the volume of services they will offer. Traditionally, Advertising Agencies have focused on creating and executing advertising campaigns and while some have diversified and now offer many other services, marketing agencies generally do it all. Most of Winnipeg’s Marketing Agencies will refer to themselves as full-service agencies and provide advertising, PR, strategy and planning, digital, branding, photography, video, and other types of marketing.

8. Digital Agency

With the emergence of digital as an essential part of the marketing mix , Internet marketing, social media, e-commerce, content marketing and related, are the fastest-growing agency types in Winnipeg. All agencies in this category will design websites, social media networks, manage blogs, and more. Further segmentation of this category occurs with Search Engine Optimization (SEO) agencies or consultants, Paid Search or Pay-Per-Click (PPC) advertising, and application development (Apps).

9. Social Media Agency

Winnipeg has an abundance of Social media agencies that specialize in creating and managing a brands on social media networks. With many paying special interest in Facebook, Twitter, YouTube, LinkedIn, & Instagram. In addition to profile design, they’ll manage blogs & create interesting and engaging content including info-graphs & videos.

10. Direct Marketing Agency

Direct marketing agencies are experts in direct mail, but also utilize email marketing, Internet marketing, customer databases, analytics and more.

 

What do we do?

The Marketing Department provides efficient marketing and brand strategies for start-ups, new businesses and growth-oriented companies. From marketing consulting and brand development to website design and inbound marketing, The Marketing Department is experienced in delivering results by ensuring that the customer knows your company’s brand, understands the differentiation and builds demand accordingly.

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